AT

Aditya TalwarAIR 270

GS1GS1

Discuss the impact of YBfluencers on children's development and family structures in contemporary India.

Open scan (p.46)

Introduction

YBfluencers are online content creators who create videos, educational content and infotainment specifically catered to children's interests.

17 words

Main Body

As reflection of Changing Family Structures: 1) Shift from grandparent stories to videos of cartoons. 2) Breaking of the joint family structure in urban areas and other socializings. 3) Globalization and rise of parental responsibilities by Child cuddling replaced by phones. 4) Children not having siblings and spending time on youtube like platforms.

Changing Parental Aspirations: 1) Parent want children to be tech-savvy by coding for 10 yrs olds. 2) Reduced pressure on parents for teaching by Online teachers tutoring famous by Biddynames and content based personality traits by Money shown as most important. 3) Rise of capitalistic marketing models of children's content eg Cartoon channels have above 200 million subscribers. 4) Algorithmic showcasing of addictive content eg Reels. 5) Promoted by schools and coaching also eg Schools show educational videos.

Challenges: 1) Rise of mental health issue due to lack of value-based content. 2) Lack of regulation - rate content eg shown bias on Adolescence. 3) Concept of Phubbing - avoiding normal conversation. 4) Brainrot & Oxford word of the year, 2024 Too much of internet reducing intelligence.

Way Forward: 1) Regulation for child-friendly content. 2) Need to promote face-to-face interactions at early age. 3) Value-based content to be shown eg Navshatra initiative & NEP.

by coding for 10 yrs olds. 2) Reduced pressure on parents for teaching by Online teachers tutoring famous by Biddynames and content based personality traits by Money shown as most important. Not as the reflection of society only. 3) Rise of capitalistic marketing models of children's content eg Cartoon channels have above 200 million subscribers. 4) Algorithmic showcasing of addictive content eg Reels. 5) Promoted by schools and coaching also eg Schools show educational videos.

Challenges: 1) Rise of mental health issue due to lack of value-based content. 2) Lack of regulation - rate content eg shown bias on Adolescence. 3) Concept of Phubbing - avoiding normal conversation. 4) Brainrot & Oxford word of the year, 2024 Too much of internet reducing intelligence.

Way forward: 1) Regulation for child-friendly content. 2) Need to promote face-to-face interactions at early age - eg Padhaarshik. 3) Value-based content to be shown eg Navshatra initiative & NEP.

to lack of value-based content by 72% of youth use internet while just 46% of general population. 2) lack of regulation - rate content eg Shown bias on Adolescence show. 3) Concept of Phubbing - avoiding normal conversation. 4) Brainrot & Oxford word of the year, 2024 Too much of internet reducing intelligence.

Way forward: 1) Regulation for child-friendly content. 2) Need to promote face-to-face interactions at early age - eg Padhaarshik. 3) Value-based content to be shown eg Navshatra initiative & NEP.

— Aditya Talwar · AIR 270

442 words7 paragraphs

Conclusion

Right fluencers are a responsibility to show responsive and progressive content, while parents should ensure that it is coupled with physical only.

22 words

  • Well-structured answer with clear categorization into different aspects (Family Structures, Parental Aspirations, Challenges, Way Forward)
  • Concrete examples provided (cartoon channels with 200 million subscribers, algorithmic content, schools showing educational videos)
  • Identifies key contemporary concepts like Phubbing
  • Provides holistic solutions with both regulatory and promotional approaches
  • Connects to government schemes and national initiatives
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Topper

Aditya Talwar

AIR 270

Subject & Paper

GS1GS1

Topic

Indian Society

Salient features

Impact of technology on family structures and children

Writing Stats

481

Total words

7

Paragraphs

Linked PYQ

Sivakasi in Tamil Nadu is known for its manufacturing clusters on firecrackers and matches. The local economy of the area is largely dependent on firecrackers industry. It has led to tangible economic development and improved standard of living in the area. So far as child labour norms for hazardous industries like firecrackers industry are concerned, International Labour Organization (ILO) has set the minimum age as 18 years. In India, however, this age is 14 years. The units in industrial clusters of firecrackers can be classified into registered and non-registered entities. One typical unit is household-based work. Though the law is clear on the use of child labour employment norms in registered/non-registered units, it does not include household-based works. Household-based work means children working under the supervision of their parents/relatives. To evade child labour norms, several units project themselves as household-based works but employ children from outside. Needless to say that employing children saves the costs for these units leading to higher profits to the owners. On your visit to one of the units at Sivakasi, the owner takes you around the unit which has about 10-15 children below 14 years of age. The owner tells you that in his household-based unit, the children are all his relatives. You notice that several children smirk, when the owner tells you this. On deeper enquiry, you figure out that neither the owner nor the children are able to satisfactorily establish their relationship with each other. Bring out and discuss the ethical issues involved in the above case. What would be your reaction after your above visit?

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