Globalization has infused Indian festivals with commercial elements, while also helping preserve and popularize them in new ways. Do you agree? Justify your answer.
Introduction
17 words
Main Body
Globalization impacting festivals:
(a) Festival celebration viewed as a market opportunity by industries
(b) Diya market during Diwali
(c) Western cultural penetration is Indianizing festivals to generate revenue
(d) DJ parties during Holi celebration
(e) Commercialization of religious worship
(f) Pooja ingredients stalls outside temples
(g) Creation of an event of festivals their actual spiritualism
(h) Towering Ganesh idols by various mandals in Maharashtra
(a) Technology penetration helps in increased spirituality
(b) Online Artis available in temples
(c) Social media as a platform to popularise festivals
(d) Diwali celebrated by NRIs shared on social media
(e) Global recognition of festivals and Indian culture
(f) Dipas distributed in the UN headquarters during Diwali
(Continuation of Q.10 answer details on preservation and commercialization aspects)
— ANKITA PATIL · AIR 140
Conclusion
15 words
- Good two-sided analysis with both positive and negative impacts
- Specific examples provided (Diwali, Holi, Ganesh idols, UN headquarters)
- Structured approach with clear subheadings
- Mentions both local and global dimensions
ANKITA PATIL
Effects of Globalization on Indian society
Globalisation and culture
Festivals, commercialization, preservation, and cultural globalization
158
Total words
3
Paragraphs
Analytical and balanced
Tone