Question Q.9Do you agree? Justify your answerGS1GS1
Globalization has facilitated the influx of global brands and multinational corporations into the Indian market, significantly altering the consumer behaviour. Do you agree? Justify your answer.
Introduction
The New Economic Policy (1991) or LPG reforms led to influx of MNC leading to alteration in consumer behaviour.
19 words
Main Body
Yes, Consumer Behaviour has altered
Positive Alteration:
1Rising quality consciousness among the consumers.
2Access to tailored and customised goods – luxury items.
3'Consumer is King' mindset → rise in consumer movements.
4Preference to cost as well as qualitative attributes of goods.
— Gaurav Chopra · AIR 83
45 words6 paragraphs
Answer continues on next page
- Clear affirmative position with justification
- Opens with relevant policy context (NEP 1991, LPG)
- Distinguishes positive alterations
- Uses 'Consumer is King' concept effectively
- Identifies multiple dimensions of behavioral change
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Topper
Gaurav Chopra
AIR 83
Subject & Paper
GS1GS1
Topic
Effects of Globalization on Indian society
Globalisation and culture
Impact of MNCs on consumer behavior
Writing Stats
64
Total words
6
Paragraphs
argumentative and analytical
Tone