Globalization has become a reality due to increased inter-interdependencies of supply chains which impact socio-cultural trends.
Introduction
39 words
Main Body
Globalization = Glocalization + Glocalization. Globalization impacted consumer behaviour through multiple dimensions: (1) Trend of fast fashion (eg Zara's very Friday trend leads to consumer nationalism & fast buying). (2) Westernization of dress & 'Jean culture' (eg Jeans & cabs like blackberry & Nike are filled by youth. Here khaki. Gamcha). (3) Mall culture (eg replaces 'local entrepreneurs' or 'Local vends' - the North Country mall in rohini, owned by Multi-National Corporation). (4) Sustainable fashion (eg brands like 'one cause' bring about sustainable watches & [illegible]).
Technology driven product (eg) Apple watches, apple health trackers, apple iPads. But, in some areas, globalization still dominat impact consumer behaviour. (1) Revival of religious rituals & traditions (eg) use of banana tree & local flowers when performing Pooja in Bihar & in USA. (2) Vocal for local (eg) Willingness to buy Indian GT Tag, logging Jumana Haans Westein Holdi. (3) Indian startup & support for indigenization (eg) Involving 'Natural Beauty Products' by Mother Nature Earth (eg) very natural gur from 'Be Good' (Bygard).
— Kritika Chaudary · AIR 312
Conclusion
17 words
- provides concrete examples of globalization's impact
- covers multiple dimensions of cultural change
- relevant to contemporary consumer trends
Kritika Chaudary
Effects of Globalization on Indian society
Globalisation and culture
Consumer behaviour and cultural change
226
Total words
1
Paragraphs