NT

Neeraj TrarAIR 180

Question Q.9Do you agree? JustifyGS1GS1

Globalization has facilitated the influx of global brands and multinational corporations into the Indian market, significantly altering the consumer behaviour. Do you agree? Justify your answer. (10 Marks, 150 Words)

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AnswerStrengthsGapsKeywords

Introduction

Globalization is said to have led to cultural homogenisation, by onslaught of global brands & MNCs. Significantly Alter consumer Behaviour.

20 words

Main Body

1Rise of consumerist culture, fades in materialism these spiritually. (2) Changed food habits → fast food → McDonald, Dominos pizza. (3) Western wear Attire → denim's jeans → zara for women. (4) Shopping at malls rather than at kirana slow "Wallmart-cation effect".

However the process is not One way, rather refutes two other [Hybridization] [Homogenization of standards & MNCs] → Modern way to drag save. → Use of Indian pattern in vests wear ([illegible]) → Kohlapuri chappel used by media. → Starbucks offers tea to suit. → Indian preference [Handiscraft Paramataha in west. → Use of Social media to promote TRIFED tribal art. → Emphasis on local/vocal for local]

— Neeraj Trar · AIR 180

110 words1 paragraphs

Conclusion

Thus Globalisation creates a complex change in consumer behaviour

9 words

Diagram

Two-column diagram showing opposing effects of globalization: Hybridization (Modern way to dress [illegible], Use of Indian pattern in west wear, Kohlapuri chappal used by media, Starbucks offers tea to suit, Indian preference) vs Homogenization of standards & MNCs (Salary/dress code in shops, Handicraft/Paramataha in west, Use of social media to promote TRIFED tribal art, Emphasis on local/vocal for local)

  • Clear examples with global brands
  • Provided specific instances
  • Attempted balanced view

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Page 17

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Topper

Neeraj Trar

AIR 180

Subject & Paper

GS1GS1

Topic

Effects of Globalization on Indian society

Globalisation and culture

Global brands, MNCs and consumer behaviour

Writing Stats

139

Total words

1

Paragraphs

Linked PYQ

1. अधोनिर्दिष्टानां विषयाणां पर्यालोचनं सोदाहरणं विधीयताम् (150 शब्दपरिमितम्) : 10×5=50 1.(a) कुमारसम्भवं कालिदासस्य कलायाः सुन्दरसृष्टिरस्ति । 10 1.(b) भगवद्गीतायां कर्मयोगमधिकृत्य एकां टिप्पणीं लिखत । 10 1.(c) नैषधीयचरितं कलापक्षपातिनां काव्यानां मुकुटमणिरस्ति । 10 1.(d) स्वप्नवासवदत्ते स्वप्नदृश्यस्य नाटकीय महत्त्वं प्रतिपादयत । 10 1.(e) वर्णकरप्रणीत- 'शिवराज्योदय'स्य शैलीसौन्दर्यं प्रपञ्चयत । 10

50M2015विधीयताम्