NJ

Nischal JainAIR 119

Question Q9GS1GS1

Globalization has facilitated the influx of global brands and multinational corporations into the Indian market, significantly altering the consumer behaviour. Do you agree? Justify your answer. (10 Marks, 150 Words)

Open scan (p.14)

Introduction

Globalisation refers not just economic integration with the world but also integration of socio-cultural values.

15 words

Main Body

Facilitated influx of global brands

Ease of doing business

Invest India summit

Huge foreign trade

[eg] Domino's.

Large India market attracts MNCs

Altering human behaviours:

1Reshaping festival celebration

[eg] Caddbury celebration for Rakhi.

2Influenced by emotive advertisement.

[eg] Tamil ad breaking gender stereotype

— Nischal Jain · AIR 119

49 words5 paragraphs
  • clear yes/agree stance with justification
  • relevant contemporary examples (Domino's, Cadbury Rakhi)
  • connects economic to cultural dimensions
  • acknowledges advertisement's role in behavior change
  • includes gender equality angle
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Topper

Nischal Jain

AIR 119

Subject & Paper

GS1GS1

Topic

Effects of Globalization on Indian society

Globalisation and culture

Impact on consumer behavior and cultural practices

Writing Stats

64

Total words

5

Paragraphs

critical and analytical

Tone