To what extent can the rise of 'Kidinfluencers' be seen as a reflection of changing family structures and parental aspirations in Indian society?

The 'influencer' universe of kids and the social 'eye-sellers' it garners have raised an armory of kid-influencers in one window. It is a reflection of two major issues: Changing Family Structures Kidinfluencers: As a reflection of changing family structures. Pierre Bourdieu's comes the 'Cultured Capital theory' - which says about the role of culture as a capital. The role of children as a capital for families indicate or proven their theory. Reflections i) Worrying Parents: Not enough time for children leading to children engaging

in World media influencing. ii) Accessibility: Families today allow unnaturaled deprivation of gadgets and internet for the lull mental being. children are keen for content creation. iii) Competition: Families are hypercompetitive now when it comes to children due to move mixed media visibility. iv) Lucid but unplaced classics: Families now prefer quick for solution. v Child cuddling/varnished by ipads. Parental Aspirations I Learning Planned: Through social media influencers business. II Popularity: Parents aspire to gain popularity through kids. III Parents also aspire for kids to formulate content x generate interaction.

IV Areas of the curse: Parents aspire to shore most moral repository through violent 'properrnia' content. However, this rise in kidinfluencers can be risen through other lens as well V Social media apps: Their promotion of viral content contributes to rise of kidinfluencers. VI Homesexation: Invites more participation. VII Lack of Recreations space: Post school time gets spens in mindless scrolling. VIII Book reading: School hours a days. IX Promotion of Sports: Lack of need promotion discourages activity. For this issue to subside, a combined effort from parents, media and government should be made. Example of Australia lecture social media in banned for kids is exemplary.

— ABHISHEK CHAUHAM · AIR 102