The power of pressure groups lies not in their size or elaborate organization, but in their ability to mobilize public opinion and create lasting change. With help of relevant examples, discuss how informal pressure groups shape public policy.

Role of Pressure group: (1) Political action (2) Policy lobbying (3) public awareness (4) public mobilization Power of pressure group - Based on public mobilization (1) Pressure groups capability not only depends on their size and social networking but also influenced by (2) method taken for mobilization - Pressure group (5) Direct method - Indirect method, People Awareness creation - Voting behaviour of government Recognition of its demand (3) Role of Influential groups: (4) Government Recognition of its demand Awareness creation among citizens Pressure group and Public policy shaping (1) Providing Input at Policymaking level a FICI I consulted at Budget making level Advocacy (2) Agitation - Safety Valve giving out grievance b Farmers Protest - Kisan Morcha Salla (3) Educator role - creating public awareness and mobilizing a Influencing Voting Behaviour a new Poll result through campaign (4) Mobiliser - creating common demand For policy a Tobacco Companies against Cannabis legalization This pressure group shapes public policy at all levels by advocating, coordinating at implementation and filing gaps post implementation.

— MUTHUARASI M · AIR 225