To what extent can the rise of 'Kidinfluencers' be seen as a reflection of changing family structures and parental aspirations in Indian society?

Permeation of Social Media has led to rise of 'kidinfluencers' - Small kids that influence people on social media. Changing Family Structure: (1) Rise of 'weekend family' → kids spending time on phone → influencing B - Aayu and Pihu show Youtube (2) Screen replacing cuddling → higher consumption of kidinfluencer content B - kids using phone while eating food. (3) Dual working family → No time for children among the group

However not all kids are becoming kidinfluencer and not all parents have such short term aspiration as visible by: (1) 102% GER among kids in primary education (2) Most parents strictly regulate kids activity on Social Media B - use of child lock. (3) Passive consumption rather than active creation by most kids. Way forward: (1) Value based parenting limited of budget of kids only (2) Limitarianism active model (3) Australia's Bond Social Media for kids <16 year

— PAKSHAL SECRETRY · AIR 8